I started working with Basiga Law in the middle of 2015.
At that time the firm had a WordPress blog but was ready to take the firm to the next level and create a brand new website for their firm.
They wanted to create a professional website and have the firm rank well in Google for US/ Canada Border law and the practice areas surrounding it. At that time they didn’t rank anywhere on any search engine for these terms.
Over the past few years, we focused on creating high-quality content aimed at specific practice areas to help increase their SEO rankings.
When we started in late 2015 they didn’t rank for any keyword terms related to US/ Canada Border Law. Rankings aren’t everything but they play a huge part in bringing traffic to any website.
In 2019, Basiga Law decided to change direction with their digital marketing and focus a little bit more on the Okemos area for Criminal Defense, family law, and Social Security Benefits.
Changing digital marketing goals is a difficult decision to make and can take time to get results.
After almost a year, we’ve seen some very good results stemming from the redesign of their website to running Google and Facebook Ads.
For instance, you can see from this screenshot that their Google rankings have improved greatly over the past year. You will notice how many keywords we were able to improve including some featured snippets and first page rankings.
Sam Bennett and I met in February of 2019. At that time Sam had been out on his own for just about one year but felt that his firm hadn’t been growing the way he wanted.
After reviewing his current website we found some flaws that needed to be addressed immediately. Unfortunately, his current website didn’t portray him as the criminal defense expert he is. It lacked the design quality you would expect from a professional law firm.
In addition, it lacked certain important design elements, plus no SEO which led to poor Google rankings and no traffic.
The first thing we did was design a brand new WordPress website that showed him as the legal expert he is.
After the first 6 months since we redesigned the website and implemented better SEO the site and The Bennett Law Firm are doing very well. The firm has seen an increase in website traffic, better Google rankings and more calls coming into the firm.
Google Overall Ranking Change: +864
“Criminal Defense Attorney” (Avg. CPC = $4.95 with a Avg. CTR of 11.45%)
With consistent reviewing of their Google Ads, we’ve been able to lower their cost per click to $3.56 as well as increase their CTR %. That is a very low CPC for any large city criminal defense firm.
373 Unique Clicks (.82) per lead
The first 6 months after launching the new website, we have increased the firm’s brand presence on Google and on Facebook.
Criminal Defense is one of the most difficult practice areas to advertise on Google for, and it’s very easy to overspend. This was my main goal with the firm, I wanted to bring in leads, but they had a very limited budget so we had to make sure the ads were bringing in good leads.
Did you know that 75% of searchers never click past the first page of results.
Are you still happy that your website ranks on page 2?
By working with us you will be able to leverage our 10+ years of SEO experience to help you develop a Search Engine Optimization (SEO) Strategy that deliver predictable results that you can count on.
The reason to perform SEO on your website is simple; The higher you rank in Google, the more people that will click on your terms and visit your website.
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