Step 3: Facebook Analytics
When we set up a Facebook ad campaign we check the data from the ads every day.
We want to make sure that the ads are performing up to our high expectations. If they aren’t for some reason, we immediately take a look and see what changes can be made to make them more effective.
Some of the things we may be looking at are clicks, impressions, click-through-rates, conversions and engagement.
Most importantly, you will have access to the same data we are seeing so everything is in the open.