With around 1.6 billion daily users Facebook can offer a huge boost in traffic and brand recognition for any small business.
By using our years of experience along with our proven Facebook strategies we can help you take advantage of the biggest social media platform in the world.
It’s never a good idea to just start running Facebook ads with no plan. Therefore we always start with a meeting to discuss your goals and what you want to achieve by creating ads on Facebook. One of the biggest challenges with advertising on Facebook is that it is a form on “passive advertising” which means people aren’t actively looking for the product you are selling. (Google ads is a active form of advertising because potential users are directly searching for what you may be offering) This means you need to create ads that really stand out and grab a users attention.
Part of this process is performing audience research. We determine who your ideal customer may be or people that would show the most interest in your ads. Some of the demographics we will look at are; gender, age, education, interest, etc.
We will talk with you to form a roadmap of success for your Facebook Advertising.
This is where the rubber meets the road. We take all the information from our introductory meeting and create some potential Facebook ads that we think would best connect with your audience.
The goal is to create ads that get people to click and visit your website.
We create ads that will stand out and grab the attention of someone scrolling through their Facebook page.
This is where our experience and knowledge from previous Facebook campaigns really comes into play.
Once we have come to an agreement on your ads we will create a Facebook advertising account so we can finalize a budget and any other parameters we need to meet.
When we set up a Facebook ad campaign we check the data from the ads every day.
We want to make sure that the ads are performing up to our high expectations. If they aren’t for some reason, we immediately take a look and see what changes can be made to make them more effective.
Some of the things we may be looking at are clicks, impressions, click-through-rates, conversions and engagement.
Most importantly, you will have access to the same data we are seeing so everything is in the open.
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